What if I told you that only 2% of adults test at genius levels of creativity?

Did you also know that 98% of children younger than 5 years old test at genius levels of creativity? That 96% difference terrifies me, but is also the main catalyst for the work that I do.

Throughout childhood, our levels of creativity drop every year due to a multitude of external factors. And by the time we’re adults, we feel so far removed from creativity and let the external factors take over.

I live my life with the mantra that “creativity has no age limit”, so everything I do has a bit of creativity peppered in. That of course includes even the most mundane everyday tasks.